East Malwa is Punjab’s busiest belt outside the tier-2 cities. Patiala is a large university and heritage city; Rajpura, Khanna and Jagraon sit on major roads; and Sangrur, Barnala, Malerkotla and Moga are strong district markets. It is ideal territory for a food franchise in Punjab.
Why East Malwa is a franchise opportunity
- Patiala: a royal city and home to Punjabi University, with a large student population.
- Highway towns: Rajpura on the Delhi–Amritsar highway (NH 44) and Khanna, one of Punjab’s major grain markets.
- Industry: Moga is home to a large Nestlé factory.
- New district headquarters: Malerkotla became Punjab’s newest district in 2021.
Every town below is tier-3 under the central government’s city classification. See the complete list of tier-3 cities in Punjab.
Tier-3 cities in East Malwa
| City / town | District | Why it suits a QSR franchise |
|---|---|---|
| Patiala | Patiala | Large city with Punjabi University students and families |
| Rajpura | Patiala | Highway town on NH 44 with steady through-traffic |
| Nabha | Patiala | Heritage town with schools and markets |
| Samana | Patiala | Market town with rural catchment |
| Sangrur | Sangrur | District headquarters and trading centre |
| Sunam | Sangrur | Busy local market |
| Dhuri | Sangrur | Railway junction town |
| Barnala | Barnala | District headquarters with a strong market |
| Malerkotla | Malerkotla | Punjab’s newest district headquarters (2021) |
| Ahmedgarh | Malerkotla | Market town between Malerkotla and Ludhiana |
| Moga | Moga | District headquarters and industrial town |
| Khanna | Ludhiana | Major grain market on the national highway |
| Jagraon | Ludhiana | Large market town with NRI-linked families |
| Raikot | Ludhiana | Growing local market |
Don’t see your town? We consider every tier-3 town in Punjab. Tell us where you are.
Highway and student footfall
East Malwa gives a TAG USA outlet two strong audiences: students in Patiala and other education hubs, and highway and market traffic in towns such as Rajpura and Khanna. Our menu is quick to serve and easy to take away, from a ₹59 burger to the 5 Pizza Combo, which suits both.
Where to open in East Malwa
- Near Punjabi University and college areas in Patiala, the region’s largest student market.
- Highway frontage in Rajpura and Khanna, catching through-traffic on NH 44 as well as local families.
- Central markets in Sangrur, Barnala, Malerkotla and Moga, the shopping centres for their districts.
- Jagraon and Raikot main bazaars, where NRI-linked families shop and celebrate.
Our team assesses every location with you before you commit.
TAG USA franchise at a glance
| TAG USA franchise at a glance | |
|---|---|
| Format | TAG USA Express Outlet (pizza & burger QSR) |
| Investment | ₹15.4 lakh to ₹25 lakh*, depending on format, size and location |
| Returns | Strong ROI potential* |
| Experience needed | None: full training provided |
| Property | Use your own, or our team helps you evaluate a location |
| Support | Location assessment, setup, staff training, recipes, menu, branding, ongoing operations |
| Supply | Signature “Bigga” dough ingredient from licensed partners in Dubai, the UK and the USA |
TAG USA already runs outlets in small Punjab towns. Read how tier-3 towns have performed, then send an enquiry or WhatsApp our franchise team.
Regional guides: West Malwa · East Malwa · Doaba · Majha · around Chandigarh · all tier-3 cities.
*Investment figures are indicative and depend on outlet format, size and location. Returns depend on location, investment and operations and are not guaranteed. T&C apply.