Doaba, the land between the Beas and the Sutlej, is known across the world for its NRI families. Towns such as Hoshiarpur, Kapurthala, Phagwara, Nawanshahr, Banga and Nakodar are used to international tastes, and they want quality brands close to home. That makes Doaba a natural fit for a pizza franchise in Punjab.
Why Doaba is a franchise opportunity
- NRI-linked households with international expectations and strong spending, especially during visits and weddings.
- Students: Phagwara is next to Lovely Professional University.
- Industry and heritage: Kapurthala, the former princely city, is home to the Rail Coach Factory.
- Historic towns: Khatkar Kalan near Banga is Shaheed Bhagat Singh’s ancestral village, and Sultanpur Lodhi is closely linked with Guru Nanak Dev Ji.
Every town below is tier-3 under the central government’s city classification. See the complete list of tier-3 cities in Punjab.
Tier-3 cities in Doaba
| City / town | District | Why it suits a QSR franchise |
|---|---|---|
| Hoshiarpur | Hoshiarpur | District headquarters with a wide catchment |
| Mukerian | Hoshiarpur | Market town on the Pathankot road |
| Dasuya | Hoshiarpur | Busy local market |
| Garhshankar | Hoshiarpur | Town with strong NRI links |
| Kapurthala | Kapurthala | Heritage city and Rail Coach Factory workforce |
| Phagwara | Kapurthala | Next to Lovely Professional University; big student market |
| Sultanpur Lodhi | Kapurthala | Pilgrim and visitor footfall |
| Nawanshahr (SBS Nagar) | Shaheed Bhagat Singh Nagar | District headquarters with NRI-linked families |
| Banga | Shaheed Bhagat Singh Nagar | Strong NRI-linked market town |
| Nakodar | Jalandhar | Town with NRI links and festival crowds |
| Phillaur | Jalandhar | Highway town on the Sutlej |
| Adampur | Jalandhar | Growing town near Adampur airport |
Don’t see your town? We consider every tier-3 town in Punjab. Tell us where you are.
Serving NRI-linked families
Doaba customers often compare food with what they eat abroad. TAG USA’s signature “Bigga” dough ingredient, produced by licensed partners in Dubai, the UK and the USA, and our single recipe system give them the consistent, international-style quality they expect. Group combos also suit the large family gatherings that happen when relatives visit.
Where to open in Doaba
- Near Lovely Professional University and Phagwara’s main road, one of Punjab’s busiest student markets.
- Main bazaars in Hoshiarpur, Kapurthala and Nawanshahr, the district shopping centres.
- NRI-linked market towns such as Banga, Nakodar and Garhshankar, busiest during visits and the wedding season.
- Road towns such as Mukerian, Dasuya and Phillaur, with steady traffic.
Our team assesses every location with you before you commit.
TAG USA franchise at a glance
| TAG USA franchise at a glance | |
|---|---|
| Format | TAG USA Express Outlet (pizza & burger QSR) |
| Investment | ₹15.4 lakh to ₹25 lakh*, depending on format, size and location |
| Returns | Strong ROI potential* |
| Experience needed | None: full training provided |
| Property | Use your own, or our team helps you evaluate a location |
| Support | Location assessment, setup, staff training, recipes, menu, branding, ongoing operations |
| Supply | Signature “Bigga” dough ingredient from licensed partners in Dubai, the UK and the USA |
TAG USA already runs outlets in small Punjab towns. Read how tier-3 towns have performed, then send an enquiry or WhatsApp our franchise team.
Regional guides: West Malwa · East Malwa · Doaba · Majha · around Chandigarh · all tier-3 cities.
*Investment figures are indicative and depend on outlet format, size and location. Returns depend on location, investment and operations and are not guaranteed. T&C apply.