Majha, the historic heartland around Amritsar, has busy towns of its own beyond the city: Gurdaspur, Batala, Pathankot, Tarn Taran and more. They combine strong local demand with steady pilgrim and traveller footfall, the perfect mix for a QSR franchise.
Why Majha is a franchise opportunity
- Pilgrimage: Sri Tarn Taran Sahib, Dera Baba Nanak and the Kartarpur Corridor, and Qadian.
- Gateway town: Pathankot is the gateway to Jammu & Kashmir and Himachal Pradesh.
- Industry: Batala is a well-known industrial and trading town.
- District markets in Gurdaspur, Pathankot and Tarn Taran serve wide rural areas.
Every town below is tier-3 under the central government’s city classification. See the complete list of tier-3 cities in Punjab.
Tier-3 cities in Majha
| City / town | District | Why it suits a QSR franchise |
|---|---|---|
| Gurdaspur | Gurdaspur | District headquarters and market |
| Batala | Gurdaspur | Industrial and trading town |
| Dinanagar | Gurdaspur | Town on the Pathankot road |
| Qadian | Gurdaspur | Visitor footfall |
| Dhariwal | Gurdaspur | Local market town |
| Dera Baba Nanak | Gurdaspur | Pilgrims via the Kartarpur Corridor |
| Pathankot | Pathankot | Gateway to J&K and Himachal; through-traffic |
| Sujanpur | Pathankot | Growing local market |
| Tarn Taran | Tarn Taran | Pilgrim footfall to Sri Tarn Taran Sahib |
| Patti | Tarn Taran | Market town |
| Ajnala | Amritsar | Town with a rural catchment near Amritsar |
Don’t see your town? We consider every tier-3 town in Punjab. Tell us where you are.
Pilgrims, travellers and locals
In Majha, a TAG USA outlet serves locals every day and visitors and travellers passing through. A consistent, branded menu is exactly what travellers look for, and quick service suits highway and gateway towns like Pathankot. Family-friendly vegetarian options matter in pilgrim towns, and our menu has plenty.
Where to open in Majha
- Pathankot’s main roads, used by travellers heading to Jammu & Kashmir and Himachal Pradesh.
- Markets near major gurdwaras in Tarn Taran and Dera Baba Nanak, with steady pilgrim footfall.
- Batala’s commercial areas, serving traders and industrial workers.
- District centres in Gurdaspur and Tarn Taran, which draw shoppers from surrounding villages.
Our team assesses every location with you before you commit.
TAG USA franchise at a glance
| TAG USA franchise at a glance | |
|---|---|
| Format | TAG USA Express Outlet (pizza & burger QSR) |
| Investment | ₹15.4 lakh to ₹25 lakh*, depending on format, size and location |
| Returns | Strong ROI potential* |
| Experience needed | None: full training provided |
| Property | Use your own, or our team helps you evaluate a location |
| Support | Location assessment, setup, staff training, recipes, menu, branding, ongoing operations |
| Supply | Signature “Bigga” dough ingredient from licensed partners in Dubai, the UK and the USA |
TAG USA already runs outlets in small Punjab towns. Read how tier-3 towns have performed, then send an enquiry or WhatsApp our franchise team.
Regional guides: West Malwa · East Malwa · Doaba · Majha · around Chandigarh · all tier-3 cities.
*Investment figures are indicative and depend on outlet format, size and location. Returns depend on location, investment and operations and are not guaranteed. T&C apply.