“How much does a restaurant franchise cost?” is the first question every investor asks, and the hardest to get a straight answer to. Figures in franchise directories vary wildly, and many leave out rent, deposits or working capital. This guide explains how restaurant franchise investment works in India, the costs you must ask about, and exactly where TAG USA sits: ₹15.4 lakh to ₹25 lakh*, depending on format, size and location.
Typical franchise investment ranges in India
| Format | Typical space | Investment level | Best for |
|---|---|---|---|
| Kiosk / cart | Very small | Lowest | Malls, campuses, single-product brands |
| Express / takeaway QSR | Compact | Low to mid | Tier-2 and tier-3 high streets, delivery |
| Dine-in QSR / café | Medium | Mid | Families, students, groups |
| Casual dining | Large | High | Metros and large cities |
The TAG USA Express Outlet sits in the express QSR band: compact enough to keep investment manageable, with a full menu that sells all day.
TAG USA franchise investment
| TAG USA franchise at a glance | |
|---|---|
| Brand founded | 2019 |
| Network | 10+ outlets, including tier-3 towns |
| Franchise format | TAG USA Express Outlet |
| Investment | ₹15.4 lakh to ₹25 lakh*, depending on format, size and location |
| Returns | Strong ROI potential* |
| Experience needed | None: full training provided |
| Property | Use your own, or our team helps you evaluate a location |
| Menu | Pizza, burgers, pasta, wraps, fries, fried & grilled chicken, salads, shakes, coffee |
| Support | Location assessment, setup, staff training, standard recipes, menu, branding, ongoing operations |
| Supply | Signature “Bigga” dough ingredient produced by licensed partners in Dubai, the UK and the USA |
Share your town, property and budget on the franchise page, and our team will send you the complete details for your format.
What a franchise investment usually covers
- Interiors and branding: the look customers recognise
- Kitchen equipment: ovens, fryers, refrigeration and prep stations
- Initial stock of ingredients and packaging
- Training for you and your team
- Launch support and opening marketing
Every franchisor defines its package differently. Always ask for a written breakdown; our team shares one for your format.
Why the investment varies
- Outlet format: express takeaway vs seating
- Size of the space and kitchen
- Location: local construction and fit-out costs
- Condition of the property: a ready shop costs less to fit out than a bare shell
Costs to ask about before you sign
- Rent and security deposit, usually separate from the franchise investment
- Ongoing fees, such as royalties or marketing contributions
- Staff salaries for the first months
- Utilities and licences: electricity, FSSAI, local permissions
- Working capital to run comfortably until the outlet settles
A good franchisor answers all of these openly. Ask us anything.
Restaurant franchise under ₹25 lakh: what to expect
Under ₹25 lakh, you are usually choosing between a single-product kiosk and a compact QSR with a broad menu. A single-product kiosk costs less but depends on one item. A broad-menu QSR like TAG USA Express sells pizza, burgers, pasta, wraps, chicken, salads, shakes and coffee, so it earns across meal times and customer types.
What drives returns
TAG USA offers strong ROI potential*. In any restaurant franchise, returns depend on:
- Location: visibility, footfall and catchment
- Menu breadth: selling across lunch, evening and late night
- Cost control: standard recipes reduce wastage
- Direct orders: WhatsApp and walk-in orders avoid app commissions
- The owner’s involvement: active owners run better outlets
Funding your franchise
Many investors combine their own savings with a business loan from their bank. Check eligibility and terms directly with your bank; our team can share the documents a lender usually asks for.
More franchise guides: cost & investment · QSR franchise · best food franchise checklist · Punjab (all tier-3 Punjab cities) · Haryana · Himachal Pradesh.
*Investment figures are indicative and depend on outlet format, size and location. Returns depend on location, investment and operations and are not guaranteed. T&C apply.