Haryana sits right next to TAG USA’s home market of Punjab, and its small towns share the same appetite for quality pizza, burgers and shakes. Yet most branded food has stayed in the big cities. TAG USA is now inviting franchise partners across Haryana, with a focus on tier-3 towns. Here is why it is the right time.
Why Haryana’s small towns are an opportunity
- Young population: students and young families want modern, branded food.
- Highway and market towns with steady footfall all day.
- Low brand presence: few quality pizza and burger brands outside big cities.
- Lower rents than metro high streets for strong local visibility.
Why TAG USA fits Haryana
| What Haryana towns need | What TAG USA brings |
|---|---|
| Food for vegetarian and non-vegetarian families | Wide veg menu (paneer favourites) plus chicken |
| Value for money | Classic pizzas and burgers at everyday prices |
| Consistency | One recipe and process system across outlets |
| Nearby support | Head office in neighbouring Punjab |
| Proven small-town model | Outlets already working in tier-3 Punjab towns |
Small towns are where TAG USA has already proven itself. Our network includes outlets in towns such as Banur, Khera Gajju, Chunni Kalan and Anandpur Sahib, not just big-city malls. When we opened in Banur, the outlet sold more than 2,000 Paneer Korma pizzas and more than 5,000 classic pizzas in its first month. That is the kind of demand that exists in tier-3 towns when people finally get a quality brand close to home.
The early-partner advantage
Being the first quality pizza and burger brand in your town matters. Early partners get first choice of location and the chance to become the town’s go-to place for treats, birthdays and get-togethers before competitors arrive.
TAG USA franchise at a glance
| TAG USA franchise at a glance | |
|---|---|
| Brand founded | 2019 |
| Network | 10+ outlets, including tier-3 towns |
| Franchise format | TAG USA Express Outlet |
| Investment | ₹15.4 lakh to ₹25 lakh*, depending on format, size and location |
| Returns | Strong ROI potential* |
| Experience needed | None: full training provided |
| Property | Use your own, or our team helps you evaluate a location |
| Menu | Pizza, burgers, pasta, wraps, fries, fried & grilled chicken, salads, shakes, coffee |
| Support | Location assessment, setup, staff training, standard recipes, menu, branding, ongoing operations |
| Supply | Signature “Bigga” dough ingredient produced by licensed partners in Dubai, the UK and the USA |
Support for Haryana partners
- Location assessment: we help you judge footfall, visibility and catchment before you commit.
- Outlet setup: layout, equipment and branding to the TAG USA standard.
- Staff training: your team learns our single recipe and process system.
- Standard recipes and menu: a proven menu that sells from breakfast to late night.
- Branding and launch: the TAG USA identity, plus launch guidance.
- Ongoing operations: continuing guidance after you open.
How to start a TAG USA franchise in Haryana
- Enquire on the franchise page, on WhatsApp or at [email protected].
- Discovery call: we understand your town, budget and property.
- Location evaluation: we assess your site, or help you find one.
- Agreement and setup: interiors, equipment and branding.
- Training: your team learns the TAG USA system.
- Launch: open your TAG USA Express Outlet with our support.
The timeline depends on property readiness and approvals; our team shares an estimate once your location is finalised.
More franchise guides: cost & investment · QSR franchise · best food franchise checklist · Punjab (all tier-3 Punjab cities) · Haryana · Himachal Pradesh.
*Investment figures are indicative and depend on outlet format, size and location. Returns depend on location, investment and operations and are not guaranteed. T&C apply.